Madonna Stays Youthful With Coconut Water

  • --
Share on FacebookTweet ThisPin ItEmail this to a Friend
Madonna Stays Youthful With Coconut Water
Madonna is always searching for the fountain of youth, and she may have just found her ticket to gorgeous skin! The Material Girl has become so obsessed with coconut water that she recently invested about $1.5 million in one of the leading makers of the drink, Vita Coco.

The beverage has taken the world by storm. Guy Oseary, the Material Girl's manager, told On the Money last week that his client decided to invest after she learned about the product from a September story in The New York Post.

Oseary is also investing seven figures in Vita Coco, and has rounded up pals like actors Matthew McConaughey and Demi Moore, and the Red Hot Chili Peppers' Anthony Kiedis, who are making smaller, but "significant investments."

The total investments, estimated to be under $10 million, will amount to a minority stake in Vita Coco, which has been valued at between $120 and $140 million by industry analysts.

Madonna discovered the delicious coconut water on her world tour last year. What makes it delicious is that the water is mixed with the clear juice from young, green coconuts, not the brown coconuts that have a milky liquid center. And as an investor, she’s already coming up with some creative marketing ideas, like coconut-water popsicles.

Oseary said he and Madonna were attracted to the financial side of the business because it is vertically integrated -- they own their own factories -- and because they are independent. "The fact that they are saying no to everyone who wants them is pretty cool," he said. "You want to go to the party that no one else is invited to."

In addition, Vita Coco, which expected to log $40 million in sales this year, turned down multimillion-dollar invest ments from beverage industry giants Coke and Pepsi -- opting to try to make it alone in the highly competitive water wars.

Vita Coco is sure to become a popular drink amongst celebrities in no time, especially with Madonna being a big investor. Plus, it contains no sugar and is 100% pure. For more info visit vitacoco.com !
Share on FacebookTweet ThisPin ItEmail this to a Friend