Alicia Silverstone Creates Eco Friendly Makeup Line

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Alicia Silverstone Creates Eco Friendly Makeup Line
Alicia Silverstone is known for two things: her awesome role in Clueless and the strange video she posted where her son ate chewed food right out of her mouth like a bird.

You know what else is strange? The fact that someone who never wears makeup is creating a makeup line. Alicia, who follows a vegan lifestyle, has teamed up with Juice Beauty for a five-piece collection, with the products ranging from $16 to $36, and Alicia says she's very proud with the outcome.

She told WWD: "This is who I am. This is not just something I'm slapping my name on. I would never align myself with something that I don't 100 percent believe in. I think people count on me for that, and I take pride in that."

Karen Behnke, founding partner and chief executive officer of Juice beauty, said Alicia was the perfect person to work with as people can relate to her.

She said: "She has effortless beauty. The Juice Beauty girl is similar: quick and easy. They don't want harsh chemicals, but they want to feel glamorous."

So if you feel like buying makeup from someone who rarely wears any—you have a new line to pick from now. Hey--at least its eco-friendly, right?
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