Marchesa to Launch New Contemporary Line

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Marchesa has become the go-to designer label for everything red carpet.

You’d be hard pressed to not find several Marchesa designs on any Hollywood red carpet, but now, us “non-famouses” can maybe steal some designer style now that Marchesa is about to launch a contemporary collection.

What that really means is, the brand will offer affordable designs.

The brand is inking a deal with LF USA to create and distribute their new line.

This new contemporary line is just the next in a trend of luxury brands launching low-rent lines like Karl Lagerfeld’s Karl, Alice Temperley’s Alice By Temperley; Marc Jacobs’ Marc by Marc Jacobs; Matthew Williamson’s MW by Matthew Williamson; Alexander McQueen’s McQ; Victoria Beckham’s Victoria; Versace’s Versus; and Alexander Wang’s T by Alexander Wang.

Marchesa designer Georgina Chapman recently told Modamob how thrilled she was that her designs are so beloved by Hollywood elite.

“I’m always thrilled when anyone chooses to wear Marchesa,” says Chapman, “Whether I’ve lent it to them or they’ve bought it, I’m always so flattered.”

No word on what we can expect from the new contemporary collection, but Chapman says her muse is simply beautiful women.

“I think a woman always wants to look beautiful, so just beautiful women.”

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