Mariah Carey to Launch New Perfume

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Mariah Carey to Launch New Perfume
Mariah Carey is putting her little feud with Eminem on hold to focus on launching her new perfume. According to WWD, Mrs. Cannon will be debuting her sophomore scent, named Forever, this September.

Mariah says of her new perfume, “I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time.

Perfumer Olivier Gillotin of Givaudan worked with Mimi to create the scent, which has top notes of neroli, lotus blossom and dewy green apple; a heart of tuberose and gardenia, and a drydown of white musk and exotic woods. He says, “When I first met with Mariah, I was inspired to create a glamorous, opulent floral. I wanted the scent to be radiant but to also evoke a warm sensuality. This fragrance has iconic white florals, which convey a powerful message of feminine sensuality and classic glamour.”

Ron Rolleston, executive vice president for global fragrance marketing at Elizabeth Arden, says, “When we work with celebrities, we aim to put together a project which is representative of their life. Mariah’s happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She’s got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”

In the U.S., the scent will be available in about 2,000 department and specialty stores, including Macy’s, Dillard’s and Belk’s.

The collection includes eau de parfum in three sizes — 1 oz. for $42, 1.7 oz. for $55 and 3.3 oz. for $65 — as well as a 0.5-oz. parfum, $250, and a 6.8-oz. body lotion, $28.

Hopefully we can count on the perfume coming out as planned in September, and not pushed back three times like Mariah’s album has been!
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