Mary-Kate and Ashley Olsen launching UK High-Street Brand

June 20, 2012 By:

The Olsen Twins are way too successful for their own good. They are the brainchildren (braintwins?) behind the award winning label The Row, the contemporary collections Elizabeth & James, their diffuse line Olsenboye, and the twins collaborative effort with e-commerce site Stylemint.com.

Now the girls plan to take their Stylemint endeavor to the UK in the form of a high-street clothing brand.

Stylemint boasts simple t-shirts for $29.99 a piece. Basically, Stylemint dictates that you sign up for an account so that members have exclusive access to Olsen curated pieces. The collections take inspiration from The Row, meaning expertly tailored basic pieces like button-town tanks, t-shirt dresses, and other variations on “the perfect” tee.

In the 12 months since it’s incarnation, Stylemint has attracted celebrity fans like Rachel Bilson, Chloe Moretz and Dakota Fanning.

The collection also features dresses and skirts and everything is under $40. Now, Stylemint is headed to the high-street. No word yet on if this is just going to be a UK version of the site or if it will get it’s own brick and mortar shop.

The girls are hot off their CFDA Womenswear Designer of the Year award and Mary-Kate is probably still hot and bothered from her new fling with the 42-year-old French President’s brother.