Olsen Twins: Personal Stylists?

April 7, 2011 By:
Olsen Twins: Personal Stylists?

Want the Ashley Olsen and Mary Kate Olsen to style you or give you fashion advice? If your answer is yes, you will be happy to hear that the twins are launching new website that will give shoppers personal styling advice and fashion tips.

Stylemint.com will be a monthly club where shoppers register. Members will take a short style quizzes and then they will receive monthly recommendations based on the quiz.

"BeachMint understands how online shopping is evolving and the importance of creating an authentic relationship between designer and customer," Mary-Kate Olsen told WWD.

"With STYLEMINT.COM, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers."

Great idea! I wonder if their recommendations are going to be items people can actually afford. One of the questions on the quiz should be, “Is your ass broke?” and then they can direct people to the Wal-mart website because most are probably going to say YES.