The Olsen Sisters Discuss How They Run Their Fashion Empire

 Image by wenn.com

The 24-year-old twin moguls actually know what they are doing. Mary Kate and Ashley Olsen, co presidents of Dualstar Entertainment group and owners of multiple fashion brands say they have a very traditional approach to running their empire.

“At the end of the day, we know that every decision we make, we can hold ourselves accountable.”

The Olsen’s speak about their luxury line, The Row, “We’ve made every hire; we know everyone’s salary. We run The Row from start to finish.” They want us to know they aren’t just lending their names to the fashion masthead.

The duo is intimately involved with the brand as they design the line with a single designer and are personally involved in every decision.

The Row started off as a brand seeking to make the perfect t-shirt, it has since turned into a full-fledged collection. The girls say they were attempting to create a line that showcased “refined minimal luxury that was wearable.”

The Row has much critical success and appears online on Net-a-Porter.com.

However, when asked if they would ever market and sell their products via twitter, Ashley responds, “That makes me so anxious.” They remain committed to traditional retail customers, “For me personally, I like to walk into a store and feel the fabric, try it on, see everything,” Mary Kate tells Women’s Wear Daily.

The sisters also have their line named after their siblings, “Elizabeth and James” which is their contemporary and slightly more accessible brand.