Mel B For Ultimo Underwear

April 22, 2008 By:

Melanie Brown
is the new face and body of Ultimo Underwear line,
replacing Sarah Harding of the pop group Girls Aloud.  Mel was
approached by the company after they saw her shape up on Dancing With
The Stars.

 Mel said she jumped at the chance of signing the contract
because she was in the best shape of her life.  

Ultimo creator Michelle Mone says Mel is the biggest star they've ever had, so they're excited to see what her campaign can do for the company.