Deceptive little Dior.
The fashion house’s ads for their Dior Show New Look Mascara featuring the flawless face of Natalie Portman which claims to enhance lashes is now under the ever-watchful eye of another: the Advertising Standards Authority.
The non-government U.K. watchdog group has since clamped down on the Natalie-centric campaign after a complaint filed by beauty rivals L’Oreal U.K. with the ASA that called Dior out on its exaggerated claims of “multi-dimensional volume and treatment mascara” brought to soulless life by far too extensive airbrushing. And, no, the ASA didn’t need to take a Dior Show New Look mascara wand to its own eyes to see this.
Following the initial filing, Dior has already agreed to remove the ads and pull them from sight before a formal litigation gets underway. Because if they didn’t then they’d have to prove that their $28.50 product actually “thickens, separates and extends the lashes for an infinitely multiple lash effect” as it claims to and the last thing anyone wants to see is a courtroom full of Dior executives crying clumpy Dior Show New Look mascara tears to “infinitely multiple” effect. Not chic.
Now Natalie joins the ranks of other spokesmodels who never needed dodge and burn anyway. Julia Roberts, Christy Turlington, and Rachel Weisz all had beauty campaigns last year in the U.K. that got a reality check slap in the Photoshopped face for misleading buyers with airbrushed-to-death ads.
I wish we had something along the lines of the ASA in the U.S. I’d hate to live in a world where Natalie Portman, Christy Turlington, and Rachel Weisz can’t look like Natalie Portman, Christy Turlington, and Rachel Weisz.