Nicole Richie to Design Womens Clothing for QVC

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Nicole Richie to Design Womens Clothing for QVC
Even though Nicole Richie already has her House of Harlow accessories brand, her “Nicole” maternity range and her “Winter Kate” clothing line, she will be launching a collection with QVC so that her clothes will be available to the masses, and by that, I mean the sizes will go all the way up to size XXXL.

The QVC collection is yet unnamed but will launch in February to coincide with the premiere of the NBC reality show “Fashion Star” where Richie serves as a mentor to competing designers. So expect a lot of bizarre QVC name dropping during episodes of “Fashion Star,” because if there’s one thing NBC does right, it’s synergy.

A source close to Richie gives the details to Us Weekly about the new collection.

“The line is cute – it can be worn by teeny-tiny girls but also goes up to size XXXl. Nicole has a great fashion sense, and she’s very hands-on.”

She does have a great fashion sense. If it weren’t for her and Rachel Zoe, the word “bo-ho chic” wouldn’t exist. I also think Nicole is solely responsible for making leggings a thing again. So thanks for that.

But with all her endeavors, it seems like she’s just churning out products to expand her brand and cash in on the payday.

Nicole recently told WWD that this is not true, “With everything I do, I want to make sure that I take the time and make each category the best that it can be. I tend to move very slowly and I do that on purpose so that I can make sure that everything that I design really is the best version of what it is.”

Richie is on a roll lately. She was recently named “Influencer of the Year” at the Accessories Council Excellence (ACE) Awards for her work with accessories on her House of Harlow 1960 line.

Her House of Harlow and Winter Kate creations are usually only sold at high end retailers like Bergdorf Goodman and Neiman-Marcus, so I’ve got my fingers crossed that the QVC collection is more wallet-friendly.

While she’s a shrew businesswoman with nearly four different fashion lines, she says her own personal style is more laid back.

“It’s not that deep for me,” she tells WWD, “It’s whatever I feel comfortable in at that time.”

She also adds that she tries to always keep the customer in mind while designing. “To me, success isn’t measured by dollar signs. It’s really about paying attention to feedback and talking to my customer.”

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