Diddy Hires Kelly Rowland

P. Diddy launches new business ventures as often as he changes his name. His newest addition to the Sean Combs brand is his new fragrance for women.

The fragrance is called "Empress", and unlike other artists with opposite gender brands (*cough cough* Justin Bieber is the face of his own LADIES perfume!) P.Diddy got an actual female to front his new fragrance.

Kelly Rowland will be the face of Empress, "I'm the new ambassador for 'Empress'; I just love what 'Empress' represents. It's just women that are beautiful and powerful in their own right."

Empress is the female version of Diddy's cologne, "I Am King." If Diddy is King, Kelly is the lucky lady chosen to be Queen.

According to the press release, women who wear Empress will be the ultimate temptress as men "long to be by her side and women want to know her secrets." Wow. That sounds like the description for EVERY fragrance created by a celebrity EVER!

The scent is described as "a crisp, fruity floral with notes of key lime accord, mandarin, star fruit, raspberries, passion flower, peony, cardamon, ambrette seeds, vanilla, sandalwood, crystallized caramel and second skin accord."

So like, when you can't decide what flower you want to smell like, just go with Empress, cuz it's all of them.

Diddy says, "I created Empress for the woman who is powerful beyond all others. With its crisp, fruity, floral notes, this perfume will make you feel regal indeed!"

Diddy should have called his fragrance, "Swagger For Women." I'd buy it.