Pharrell Opens Billionaire Boys Club / Ice Cream Clothing Store

 Image by wenn.com

Pharrell Williams is one Billionaire boy who is in the mood for some ice cream. The rapper/ producer/ fashion designer launched his first Billionaire Boys Club / Ice Cream Clothing flagship store in the United States. The other two locations are in Hong Kong and Tokyo, Japan.

The two luxury lines “Billionaire Boys club and Ice Cream" were created in 2005 when Pharrell teamed up with Japanese fashion icon Nigo. The fashion line ranges on high-end sportswear and is known for its innovative patterns and bright colors. Although it’s strictly for men, expect a women’s line to launch in 2008. Make sure to stop by this new store located on West Broadway to get your dosage of some goodies.