Designer to Watch: UK Shoe Designer Aruna Seth

Beloved by royals, celebrities and civilians alike, UK designer Aruna Seth creates lovely and timeless heels, wedges and flats and the shoe brand is beginning their US infiltration. Aruna Seth shoes are best known for their Bridal shoes and butterfly inspired stilettos, but it's fixture as a wedding heel is probably what caught the eye of Pippa Middleton when searching for a shoe for her sisters big day.

Aruna Seth became the new go-to heel when Pippa Middleton wore their designs to the Royal Wedding. Founded by 30-year-old entrepreneur Aruna Seth, she's been touted as the "pretty" shoe designer, creating what she calls "Wow factor" shoes. Made from the finest materials, crafted in Italy and focusing on luxury, expect to see more of this brand on the upcoming red-carpet season.

In a recent interview with Aruna Seth, she talked how her shoes became the "royal shoe of choice."

"Pippa Middleton wore them at the royal wedding. Also, Princesses Beatrice and Eugenie have been wearing them. So they are very much the royal shoe of choice," says Seth.

Now their shoes have begun to be spotted on Hollywood's celebrities and have gotten into stores like Harrods.

Seth says the idea customer "are ladies who want to step into a room and make an instant statement."