If Miuccia Prada Is Worried About Fashion, Italy Should Be Worried About Fashion

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If Miuccia Prada Is Worried About Fashion, Italy Should Be Worried About Fashion
Though she rarely speaks to the press, when Miuccia Prada does she should most certainly be heeded. In an interview with Italian newspaper La Repubblica, Prada makes no bones about her feelings on the direction of the Italian fashion industry.

“With the sale of our luxury labels to foreigners, our entire system risks falling into second league,” she said, perhaps referring to the recent sale of Valentino to the royal family of Qatar (weird, pretty weird), “Because if our brands cross our borders, the credit, glamour, fame and decision making is in the hands of others, and we are abandoned, downgraded.”

She blames several groups in Italy, including the media for trivializing fashion and intellectuals and leftist politicians who don’t protect it as and industry. She has a serious point: the fashion industry is a serious moneymaker, especially in cities that hold the three major fashion weeks—Paris, London, New York and Milan.

The bi-annual events alone bring millions in revenue from tourism, taxes and fees, so it’s not so smart to ignore the fashion elites and designers. Prada herself has moved her Miu Miu presentation to Paris, and cites Jil Sander’s move to Paris as another example of the Italian fashion exodus’ beginning. 

Her cries are a higher-end Italian echo of the outrage stirred up over Ralph Lauren’s recent Olympics flap—it’s people wanting to protect their hometown industries. And like a couple of our Congresspeople, who are now crying about the decline of an industry that was helped along by bills most of them signed, Prada has a PhD in Political Science. Prada per Presidente della Repubblica, anyone?
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