Rachel Weisz L'Oreal Ads Banned in Britain

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Rachel Weisz L\'Oreal Ads Banned in Britain
Rachel Weisz’s image in a L’Oreal Paris ad has been banned because they don’t think Rachel Weisz looks THAT good in real life. Ouch?

The UK Advertising Standards Authority (ASA) is saying that the product claims that it will make your skin smoother and more even, but they believe that Weisz’s face has been altered in photoshop and that it’s not the product that makes your skin look better, but rather some really talented post-production photo re-toucher.

“We considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even,” says the ASA ruling.

I may be too harsh, but Weisz doesn’t look THAT good. I’m looking at this picture and I can detect some fine lines and wrinkles. Also, her lips look…corpsy? Is it just me or does she look kind of dead in this image? I would call this a photoshop fail but the ASA thinks the ad made her look unrealistically beautiful, so beautiful that she’s deceiving customers that L’Oreal will make them look like her.

Also, how dumb do they think we are? I don’t drink Coconut water and assume I’m going to turn into Rihanna?

L’Oreal defended themselves, claiming they just used really great lighting and it’s not their fault that Rachel Weisz has flawless skin.

This isn’t the first time that ASA has banned images that were deemed “too photoshopped.” They banned Lancome ads starring Julia Roberts and Christy Turlington, and to be fair, those photos were definitely airbrushed. I don’t even think Julia Roberts has a nose in those photos.

Over in the US, we allow some airbrushing and don’t get into a fit like the UK ASA tends to do. However, a CoverGirl ad with Taylor Swift was pulled when it was suggested that they photoshopped her mascara too heavily.
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