First Look at Rihanna's Gucci Commercial

Rihanna, who is the current Gucci spokesperson, has a sexy new commercial out for the brand. Rihanna appears, suspended in the air by a hoop, wearing a Gucci Tattoo Heart Bag across her shoulder.

It’s a very seductive spot. Rihanna says of the partnering with Gucci: “I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.”

The Gucci Tattoo Heart collection is available now, and 25% of all handbag proceeds benefit Unicef.