Rihanna Debuts Feminine Armani Summer Ad Campaign

January 17, 2012 By:

Another day, another photo of Rihanna looking sexy. Coming to a Billboard near you are these very effeminate new ads for Emporio Armani.

As Rihanna tackles her duties as the poster child for Armani, she debuts some very un-Rihanna new ads. She looks sexy, sure, but usually Rihanna is sexy in a scary way. Men want to sleep with her, but women fear she’ll steal their boyfriend.

Rihanna wore a bizarre blonde bowl-cut wig for the Armani Jeans and Emporio Armani underwear collection that she debuted several months ago. She also announced that she was launching her own capsule collection for the brand that features, no surprise here, more underwear and more denim.

Now, in a series of ads shot by Mert Alas and Marcus Piggott in Ireland, Rihanna dons a soft brown wig and lounges in girly underwear. No scowling. No headscarves. No mohawks. It’s Rihanna at her girliest and had me double-checking that this wasn’t a hosiery ad for Kohls.

For the new Summer 2012 collection, Rihanna shows off plaid camisoles, lacy bras, more denim jackets, and more jeans.

It was a smart move to have her first campaign for the brand show an edgy, androgynous side to the pop star and then make the compliment ads more feminine and girly. Rihanna appeals to every woman!

In related new, Rihanna is reportedly incensed that Chris Brown got a tattoo of his new girlfriend’s face on his upper arm. Rihanna and Chris Brown have been twitter flirting lately, apparently pretending like he didn’t punch her in the face that one time.

At least now, she can show him what he’s missing with these sexy new Armani ads. Tattoo this Chris Brown!