Rihanna for Gucci UNICEF Campaign

 Image by wenn.com

R&B princess Rihanna was just named the spokesperson for Gucci's new campaign for The United Nations Children's Fund (UNICEF).

Speaking about the campaign, director Frida Giannini said Rihanna's "strong personality" was a good fit for the cause, because "a musician and a beautiful woman was the perfect icon for this campaign."

Rihanna will front Gucci's Tattoo Heart range of products and a quarter of all profits made from the line will be donated to the children's charity.