Robert Pattinson Signs $12 Million Deal with Dior

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Robert Pattinson Signs $12 Million Deal with Dior
Dior is dark, romantic, brooding. Robert Pattinson is dark, romantic, brooding. Where in the hell does Rob sign?

This is the equation that basically connects the two together, and the 26-year-old actor put his pretty name in cursive all over the dotted line yesterday. The “Twilight” vampire, who doesn’t just glisten in the sun, but in Dior too apparently. Rob will represent the fashion house as its new face for its men’s fragrance line.

According to E! News, it’s an exclusive three-year deal with the French label. A source who is close to the actor, confirmed the news, saying, “Rob likes the brand.” Hear that? Someone will like practically anything after you give him $12 million. Thanks, source!

Interestingly, Rob follows in the fashion footsteps of his on-again-off-again-probably-on-again-for-publicity flame and co-star Kristen Stewart (they’re kissing for reporters all over Los Feliz these past 30 days), who is the fresh face for the Balenciaga “Florabotanica” fragrance. Rob also follows in the wake of other celebs for Christian Dior like Jude Law, Natalie Portman, and Charlize Theron.

The advertising campaign is expected to roll out in the next coming months. Maybe this will expand the fragrance’s male demo to females as well, the teenage variety or courage kind who just want to feel that much closer to their true love, Rob.

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