Stella McCartney to Launch Eco-Friendly Sunglasses

 Image by wenn.com

Designer Stella McCartney is launching a line of eco-friendly sunglasses. Eco-friendly? How do they do that? One time I went to a restaurant with "eco-friendly" spoons, the spoons were made out of potato. I refuse to put that near my face.

The British Designer and daughter of Paul McCartney is an environmentalist and a vegetarian who never uses fur or leather in her creations. Going eco-friendly is the next step in her environmental and animal friendly designs. She says the eyewear collection will be made with more than 50 percent natural and renewable materials. Eco-friendly is great, but there becomes a point when I just wanna wear a pair of sunglasses and I don't care what part of the environment I'm offending. I plant trees, I'm allowed to say this.

"The greatest challenge was the amount of time that was spent on research and testing to get the best quality product possible with the highest performance in terms of resistance, while still maintaining the style and finish we always try to achieve" McCartney tells Women's Wear Daily.

McCartney's designs will feature a 54% contribution from castor oil seeds, a renewable resource.

She designed a sunglass collection in 2009 with Luxottica, though it was not specifically eco-friendly. She says women need two kinds of sunglasses, a normal pair and wacky pair.

"Women have two sets: a classic pair they'll have forever, and a more playful pair. We've added that fun element to the line. My mum had this mad pair with Christmas trees on them that I loved when I was little. Sunglasses are one of the only accessories that can really have a sense of humor. But you walk a fine line between looking like a complete idiot and getting it just right" she says.

I guess I'll retire those idiotic Christmas tree sunglasses I love so much.

She dedicates a lot of her designs to her late mother Linda McCartney. Her own wedding dress was an updated version of her mother's wedding dress from her 1969 marriage to Paul McCartney. In 2007 she designed a necklace that featured a single leg, which was supposedly an attack on her father's second wife Heather Mills who was an amputee but her marriage with Stella's father ended disastrously.

Stella also designs many vegan-friendly styles as well as eco-friendly. Back in 2006 she had a range of non-leather zero animal product vegan friendly shoes and handbags. She said this of her collection, "It's surprising to me that people cannot get their heads around a non-leather bag or shoe. They already exist out there, but unfortunately designers feel they have to slap a leather trim or sole on them. People need to start looking at the product, and if they like it, that's all that matters. If it has an ethical or ecological edge, that's a huge bonus."

All this vegan eco-friendly talk I wonder if those sunglasses and handbags come with a side of soybeans and kelp salad.