Usher Releases New Fragrance

May 29, 2008 By:
Usher Releases New Fragrance

Usher is ready for global domination. He's already a superstar, a composer, a producer, actor, and philanthropist and most recently a fragrance designer.

Usher is releasing two limited edition signature fragrances, UR for Men and UR for Women. The UR fragrances reflect the personality of a new and refined Usher.

"Similar to my latest album, I wanted a fragrance that really evokes who I am and how I've evolved," says Usher. "I'm going to be 30 this year and I've had lots of emotional changes in my life with my marriage, a new baby and the passing of my father. Since I launched Usher He and Usher She, my life has really developed and I wanted to do something special for my fans that really showed the evolution of Usher."

"With the changes in Usher's life in 2007, he wanted to create a new fragrance that would compliment these changes," said Art Spiro, President of Liz Claiborne Cosmetics. "In the UR fragrances, Usher's diverse personality and creativity are utilized to create fresh and universally wearable scents."

"There's always a story behind what I create" said Usher. These fragrances transcend and bring together all my worlds - my art, my music, and my passions."