Versace for H&M Cruise Collection Crashes Website and Other Designer Frenzy
January 19, 2012 by: MADISON VANDERBERG
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Several hours after the launch, the website went down and H&M tweeted this, “We’re very sorry for the tech problems during today’s #VersaceforHM launch. We’re working on expanding capacity for more visitors.”
Now it seems like everything has sold out, but if you are truly desperate for some of Donatella’s designs, you can get them on eBay for four times the original price.
Another discount designer launch, another website malfunction, just another day on the internet. This isn’t the first time that people have gone nuts for “Insert luxury fashion brand FOR insert cheap mass retailer” collections.
When Versace launched it’s first collection for H&M in November in stores and online, fights broke out. Yeah, some girls in Shanghai got into a fist fight because the lines were too long, that and the psychedelic prints from the collection were giving people epiliptic seizures, probably. Also, the website crashed literally within minutes of going live.
When Missoni for Target went on sale, it also crashed the website (they’ve got to find a better way to do this) and people were camping out for hours, even days, outside Target stores to be the first ones inside the retailer. Usually you only see this kind of manic frenzy the day after Thanksgiving when flatscreen TV’s are going for $50, but no, people waited in line to get a cardigan with a zig-zag design. I know, I don’t get it either.
The last time H&M saw “Versace” levels of shopping frenzy was back in 2009 when Jimmy Choo did a special collection for the store. Fans camped outside where they waited to get a wristband that would allow them to step inside the doors of H&M for only 10 minutes of shopping time. It’s like speed dating, but speed shopping, also you might get your hair pulled by a fellow shopper, no guarantee of safely escaping.
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