Victoria's Secret Coming to the UK!

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Victoria\'s Secret Coming to the UK!
Victoria's Secret is finally opening in the UK. The first London flagship will go up on the "prestigious corner of New Bond Street and Brook Street," says the company's owner to Vogue UK.

The lingerie juggernaut plans to open two or three new stores in London in 2012 and considers expanding to "mall stores."

Victoria's Secret executive Martyn R. Redgrave tells Women's Wear Daily, "The mall-based stores will be large box units with full assortments, but they're in the UK, not the US, and we have to learn. That's what we're looking to do as we expand, in the UK in particular, and those will be company-owned and operated.”

This will be the first major US import for the area since Abercrombie & Fitch opened in 2007, which has becoming increasingly popular in the London. It's good to know someone is still wearing Abercrombie other than midwestern 15-year-olds.

A UK location makes sense seeing as two of Victoria's Secret models are British. Most Victoria's Secret models come from all over the globe, but Lily Donaldson and now the model-turned Megan Fox replacement, Rosie Huntington Whitely are both British models for the brand.

There are currently over 1,000 VS stores across North America, Canada and the Middle East. Victoria's Secret is one of the most popular lingerie brands. largely in thanks to the theatrical and televised runway shows that feature the world's most beautiful women wearing lingerie and giant bird, I mean, angel wings.

Victoria's Secret is owned by The Limited, who also owns the La Senza chain, which is basically like a Canada-only version of Victoria's Secret.

Victoria's Secret is known for it's consumer and runway friendly lingerie as much as it's known for it's world class model or "angels" including Heidi Klum, Gisele Bundchen, Miranda Kerr and Adriana Lima and Candice Swanepoel.

Let's be real, we buy Victoria's Secret underwear because we think it will transform us into one of those bombshell Victoria's Secret Models, Candice Swanepoel tells Hollyscoop that being a VS model means having a nearly perfect body, "It's really important to Victoria Secret [for us] to stay healthy and have a curvaceous body," says Swanepoel.

Alessandra Ambrosia says if you can't look like an "angel" just buy a VS bathing suit that gets you close enough. Ambrosia tells Hollyscoop that her favorite VS swimsuit is the "Miraculous" bathing suit, "Miraculous, it adds two cup sizes and makes you feel like a bombshell on the beach. It gives you confidence. It gives you extra cleavage," says Ambrosia.

Now Londoners can add two-cup sizes like us American's have been doing for years.

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