Emily Blunt New Face Of YSL Opium Fragrance

Actress Emily Blunt will star as the new face and brand ambassador for the classic Yves Saint Laurent Opium fragrance.

Blunt, who is most famous for her role in “Devil Wears Prada” says she’s excited for the gig because scent and perfume is so important to her.

“I think really that’s what I love most about it – it evokes so much for people. Everyone always says they’ve smelled something, and remember this beautiful memory they experienced maybe many years ago. There’s something very powerful about it.”

But Emily isn’t just lending her face to the perfume ads. This isn’t one of those "look surprised, whisper, and clutch a bottle of the perfume" -type ads. Blunt says the behind the scene teaser trailer and all the ads and TV spots for the scent feature Blunt as a woman on the hunt for the Opium fragrance.

“It was thrilling,” Blunt tells People mag, “I was given a story to play, and for me as an actress that’s very exciting. I’m not just posing or just trying to sell something.”

Blunt’s new campaign will begin airing in December, though she’s been keen to work with the brand for some time now.

"For me, it's particularly exciting that it's YSL just because I've admired them for many years," she gushed, "I have great respect for what the fashion house does."

“It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished. Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill."

I’m excited for these ads, hopefully they are even half as cool as the Charlize Theron J’Adore Dior perfume, you know, the ones with “cameos” from Marilyn Monroe etc.

The Opium fragrance was created in 1977 and YSL president Renaud de Lesquen says that Opium “embraces the whole history and values of the house,” and that the campaign will feature “a fiery, almost reckless woman with magnetic seduction, that nobody or nothing can resist.”

Imagine being Emily Blunt reading that job description and try not to get a huge ego afterwards. Impossible.

However, Blunt says the hardest part was playing a “woman on the run” in YSL 4 inch spiked heels. "[I'm] on a mission, which is not that easy to do in really high heels!"

"That's what Opium does to you - you suffer through it because you know you need it," adds Blunt.

And I will end this story on that vaguely “Do Drugs” message.