Zooey Deschanel Eyes a Sunglasses Deal with Oliver Peoples
March 9, 2009 by: BRIDGET DALY

The sunglasses mimic Zooey’s throwback style, and are a new take on the Wayfarer style we can’t seem to get enough of. The shades are a limited edition and a portion of the proceeds of each pair purchased goes to her charity, The Jenesse Center. Right now they’re available for pre-sale on the Oliver Peoples’ website until March 15th, hitting major department stores after that. The sunglasses retail for $415.
At Oliver Peoples’ annual Hollywood luncheon last month, Zooey said, “Doing the Oliver Peoples campaign was amazing because I would never want to be involved with a product unless I actually loved it. And I love their glasses! I wanted to make a sunglass that was classic and timeless that could be worn by a man or a woman. And it was really fun designing them.”
And the feeling is mutual, because Oliver Peoples CEO David Schulte explains on their website, "Zooey was by far our first choice for the image of our campaign. She truly embodies what we consider to be the core Oliver Peoples customer because she’s chic and mysterious and growing up in LA, also represents our brand’s core DNA."
Click here to learn more about Zooey’s campaign with Oliver Peoples and to watch a cute trailer featuring Zooey, singer-songwriter Matt Costas, and of course, the shades!
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