Zooey Deschanel Unrecognizable in Rimmel Ads

Where is Zooey Deschanel and what has Rimmel done with her?

Rimmel London just released their ad campaign for Lasting Finish Lipstick and Zooey is totally unrecognizable in the ads.

What’s the point of hiring a celebrity and paying them a bunch of money to be the ”face” of the brand when you are just going to Photoshop the crap out of it?

They were better off saving the millions and paying an unknown model a few grand to be the face of the brand. Why would anyone want to buy make-up from a brand that uses the computer to completely change the face. Isn’t that what the make-up is for?